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Telephone Interviews

Telephone interviews can be conducted using pencil and paper or with a computer using a CATI system (Computer Aided Telephone Interviewing). The CATI system "plays" the questionnaire on the screen, follows survey branching for the interviewer, and can validate answers. No keypunching from a paper copy is necessary and turn-around time is reduced.

Since the respondent can't see or reread items on a page, it is important to have a clear, concise questionnaire. Equally important is a well-trained, experienced staff of interviewers.

Drawbacks with this method are lack of respondent availability and lack of cooperation.

We offer complete telephone interviewing capability.Contact us and let us give you a bid on your next phone survey.