How can data from three dimensions or more be easily understood?

The bubble chart is useful for displaying data beyond two-dimensions. The horizontal x-axis and vertical y-axis show the relationship between two variables. A bubble chart allows for a third dimension by varying the size of the bubbles. A fourth dimension can be communicated through the use of colors to indicate different groups, values, or differences. By normalizing the chart and dividing it into quadrants, another level of information can be displayed. Each quadrant relates to the position on the x & y axis such as Higher Impact/Lower Importance. Take a look at the examples below and see how we can help!

The following example shows the Impact on Overall Satisfaction on the vertical axis and Importance on the horizontal axis. The bubble size represents the average performance rating for each attribute. Each group of attributes is denoted with its own color.

The following example shows Company A vs. Competitor. Bubbles on the left side of the line represent attributes where the Competitor is superior. Bubbles on the right side of the line represent attributes where Company A is superior. The bubble size represents the impact on overall satisfaction. Each group of attributes is denoted with its own color.

The following example shows a customer satisfaction survey. The bubble size represents Company X performance for each attribute. The bubble color denotes superiority where green means Company X is superior, red means the Competitor is superior, and blue means there is no difference between them.

Let our excellent color capabilities help transform your data into information. Contact nVision and see the difference.

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